Posts by category: Entrepreneurship
Jan
2018
31
Sometimes, there is no there there.
There is a company, you probably have never heard of called JNJ Mobile…
Nov
2017
30
Is Macy’s becoming an extinct species?
A few weeks ago, on November 13, “Mad Money” host Jim Cramer shared his view about…
Aug
2017
15
Why external alignment is mission critical…
Before being in the management consulting business, I was a Partner at Allegis Capital …
Sep
2016
01
The power of company mottoes
When we have trouble making sense of what a company says about its business, it’s a sure sign of trouble…
by John Orcutt
Jul
2016
31
Building a great brand
If positioning is the battle for the customer’s mind, branding is the battle for…
by John Orcutt
Jun
2016
30
History: a basis for perspective
In recent days your crystal ball may have turned cloudy, making it impossible to see past Brexit to Fixit. Problematic, of course, but not sufficient to cause you to panic…